THE WHY AND HOW OF IP – EPISODE 4
As a Chinese trademark agency, we often encounter applicants who directly instruct us to apply for a trademark application for registration without conducting any prior search.
After a few months, if lucky, we will receive a notice of preliminary approval for publication, but there is a higher risk of receiving a notice of rejection. Although the applicant can continue to request for appeal after receiving the rejection notice, there is no sure answer about whether the refusal can be successfully overcome, what the extra costs will be, and what the effect will be on the applicant’s plans to develop business in China.
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