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INDIA : The pandemic has led to a period of uncertainty over rights that might have been taken for granted. Trademarks advertized during the pandemic may be subject to opposition […]
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Social ethics and trademark strategy When the expression of a particular collective conscience shames the trademarks of earlier times
There are rebranding operations that are deliberate, well thought out and planned and which arise out of a true marketing and corporate strategy. Strategic repositionings of trademarks and corporations arise […]
The reputation of the applicant: a “bonus point”?
December 12, 2021, Abu Dhabi: after a hotly contested Grand Prix, such as Formula 1 had not seen in many a year, Max Verstappen was crowned world championship driver, ahead […]
The first name as a brand: the unloved one?
Beware of banality or lack of established recognition
The first name or given name is an important component of personality rights and, like the family name or surname, has the function of identifying a physical person in that […]
A newcomer to the landscape: The Eurasian Trademark Regional System
This economic agreement allowed the ratification of the Treaty on EAEU trademarks and appellations of origin of February 3, 2020 followed by the Instructions to the Treaty on EAEU trademarks […]
THE WHY AND HOW OF IP – EPISODE 4
After a few months, if lucky, we will receive a notice of preliminary approval for publication, but there is a higher risk of receiving a notice of rejection. Although the […]